The Dolomites Mission That Turns 'Maybe One Day' Into 'I Did It'

James Moore · 2026-09-22

When was the last time you did something for the first time? If you're like most mountain bikers, it's probably been a while. We get stuck in our routines—same trails, same crew, same post-ride burritos. And that's fine. But adventure doesn't start and end on a bike. From October 14–18, 2026, a small crew is heading to the Dolomites for MISSION No. 01, a brand-new project from ENDURO founder Robin Schmitt and DOWNTOWN. They're swapping bikes for horses, hotel rooms for nights under the stars, and eventually horsepower for horse power. A few surprises. And quite a few things you've probably never done before. ### What Exactly Is MISSION No. 01? MISSION No. 01 is a five-day expedition in the wildest parts of the Dolomites. It's not a race. It's not a clinic. It's a chance to try things you've only talked about. Maybe you've never ridden a horse. Maybe you've never slept outside in the wild. Maybe you've never driven a classic Porsche or Ferrari over legendary mountain passes. Perfect. Then it's time. The idea is simple: we all have things we want to do someday. Learn a new skill. Try something we know nothing about. Make a dream happen that seems a little too crazy, expensive, or far away. MISSION No. 01 turns a few of those "maybe one days" into "I did it." ### You Don't Need to Be an Expert Here's the thing: you don't need to know how to ride a horse or be an outdoor pro. You don't need to own a classic Porsche or Ferrari either. To the organizers, luxury isn't about owning the best things. It's about having access to new worlds, truly experiencing them—and expanding your own skills along the way. The principle is this: you bring one world. The others bring theirs. You share the experience. Maybe you know how to ride. Maybe you can still get a fire going at night in the rain. Maybe you own a classic car. Maybe you're a damn good cook. Or maybe you bring a skill, perspective, or passion the rest of us know nothing about. > "Sometimes, all that stands between 'maybe one day' and 'I did it' is an application." ### What You'll Actually Do Over five days, you'll travel on horseback, sleep outdoors, and swap horsepower for horsepower along the way. Classic Porsches and Ferraris, remote mountain passes, and a pretty special way to experience the Dolomites. This is a side of the Dolomites hardly anyone gets to see. - **Horseback riding** through alpine terrain—no experience required. - **Overnight camping** under the stars in the wild. - **Driving classic sports cars** over legendary mountain passes. - **Shared meals and stories** with a small, diverse crew. Exclusive? Yes. Impossible? No. October 14–18, 2026, in the wildest parts of the Dolomites. They only have a handful of spots in the crew. ### How to Join (and What If You Can't?) Want in? Apply now for MISSION No. 01. The application is your ticket from "maybe one day" to "I did it." Can't make it? This is only the beginning. MISSION No. 01 isn't called No. 01 for nothing. The next missions and expeditions are already taking shape—Patagonia, California, Marrakesh. New places, new skills, new worlds. Sometimes it'll be about bikes. Other times cars, horses, specialty coffee, the outdoors, craft, or food. If you want to be among the first to hear about the next mission, come aboard. Sign up for the separate newsletter. They won't send you crap. Promise. So, what's your "maybe one day"? Maybe it's time to make it "I did it."