The Dolomites Mission That Turns 'Maybe One Day' Into 'I Did It'

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The Dolomites Mission That Turns 'Maybe One Day' Into 'I Did It'

When was the last time you did something for the first time? Adventure doesn't start and end on a bike. From October 14–18, 2026, we're swapping bikes for horses, hotel rooms for nights under the stars, and eventually horsepower for horse power. A small crew. The Dolomites. A few surprises. And quit

### When Was the Last Time You Did Something for the First Time? Adventure doesn't start and end on a bike. From October 14–18, 2026, something different is happening in the Dolomites. A small crew is swapping bikes for horses, hotel rooms for nights under the stars, and eventually horsepower for horse power. MISSION No. 01 is a new, still-secret project from ENDURO founder Robin Schmitt and the team at DOWNTOWN. Never ridden a horse? Never spent a night outdoors in the wild? Never driven a classic Porsche or Ferrari over legendary mountain passes? Perfect. Then it's time. ### What Exactly Is MISSION No. 01? Five days. A small crew. Different characters and different worlds. A side of the Dolomites hardly anyone gets to see. And plenty of "I've never done this before" moments. You'll travel on horseback, sleep outdoors, and swap horsepower for horsepower along the way: classic Porsches and Ferraris, remote mountain passes, and a pretty special way to experience the Dolomites. The idea is simple: We all have things we want to do someday. Learn a new skill. Try something we know nothing about. Make a dream happen that seems a little too crazy, expensive, or far away. MISSION No. 01 turns a few of those "maybe one days" into "I did it." ### You Don't Need to Be an Expert You don't need to know how to ride a horse or be an outdoor pro. And you don't need to own a classic Porsche or Ferrari either. To us, luxury isn't about owning the best things. It's about having access to new worlds, truly experiencing them, and expanding your own skills along the way. The principle: You bring one world. The others bring theirs. We share the experience. Maybe you know how to ride. Maybe you can still get a fire going at night in the rain. Maybe you own a classic Porsche or Ferrari. Maybe you're a damn good cook. Or maybe you bring a skill, perspective, or passion the rest of us know nothing about. ### Exclusive? Yes. Impossible? No. October 14–18, 2026, in the wildest parts of the Dolomites. We only have a handful of spots in the crew. Want in? Apply now for MISSION No. 01. Sometimes, all that stands between "maybe one day" and "I did it" is an application. ### Can't Make MISSION No. 01? This Is Only the Beginning MISSION No. 01 isn't called No. 01 for nothing. The next missions and expeditions are already taking shape – Patagonia, California, Marrakesh. New places, new skills, new worlds. Sometimes it'll be about bikes. Other times cars, horses, specialty coffee, the outdoors, craft, or food. If you want to be among the first to hear about the next mission, come aboard. Sign up for the separate newsletter. We won't send you crap. Promise. > "Sometimes, all that stands between 'maybe one day' and 'I did it' is an application." ### Why This Matters for Mountain Biking Events Professionals As someone who lives and breathes mountain biking events, you know the power of trying something new. MISSION No. 01 isn't just another event—it's a reminder that our community thrives on pushing boundaries. Whether you're organizing races, building trails, or leading rides, the spirit of adventure is what keeps us moving forward. This mission embodies that spirit, and it's worth paying attention to.