The Dolomites Trip That Turns 'Maybe One Day' Into 'I Did It'

Jennifer Miller · 2026-09-22

### When Was the Last Time You Did Something for the First Time? Adventure doesn't start and end on a bike. Sometimes it starts on horseback, under a sky full of stars, or behind the wheel of a classic sports car. From October 14–18, a small crew is heading into the Dolomites to swap bikes for horses, hotel rooms for nights outdoors, and eventually horsepower for horse power. MISSION No. 01 is the brainchild of ENDURO founder Robin Schmitt and DOWNTOWN, and it's designed for people who are ready to turn "maybe one day" into "I did it." ### What Exactly Is MISSION No. 01? It's a five-day expedition into the wildest parts of the Dolomites. You'll travel on horseback, sleep under the stars, and drive classic Porsches and Ferraris over remote mountain passes. This isn't a typical bike trip. It's a chance to step outside your comfort zone and try things you've never done before. - Ride a horse through alpine terrain, even if you've never been in a saddle. - Spend a night outdoors in the wild, no hotel walls, just the mountains. - Drive a classic Porsche or Ferrari on legendary roads. - Share skills, stories, and meals with a small, diverse crew. ### Who Is This For? You don't need to know how to ride a horse. You don't need to be an outdoor pro. You don't even need to own a classic car. "To us, luxury isn't about owning the best things," says Schmitt. "It's about having access to new worlds, truly experiencing them, and expanding your own skills along the way." The principle is simple: you bring one world, others bring theirs. Maybe you can start a fire in the rain. Maybe you're a great cook. Maybe you have a skill or perspective the rest of us know nothing about. Everyone contributes, everyone learns. ### Why the Dolomites? The Dolomites offer a side of Italy that few people ever see. Towering rock formations, winding passes, and quiet trails make it the perfect backdrop for an adventure that's about more than just riding. It's about disconnecting from the daily grind and reconnecting with what makes you feel alive. ### How to Join MISSION No. 01 takes place October 14–18, 2026. Spots are limited to a handful of crew members. If you want in, you need to apply. Sometimes all that stands between "maybe one day" and "I did it" is an application. ### What If You Can't Make It? MISSION No. 01 is just the beginning. Future missions are already being planned in places like Patagonia, California, and Marrakesh. Some will focus on bikes, others on cars, horses, specialty coffee, the outdoors, craft, or food. If you want to be among the first to hear about them, sign up for the separate newsletter. No spam, just opportunities. So, when was the last time you did something for the first time? If you can't remember, maybe it's time to change that.