What Happens When Mountain Biking Goes Beyond the Trail

Jennifer Miller · 2026-09-22

Remember that feeling? That pure, unscripted rush you get when you push past your comfort zone? That's the feeling we're chasing. This isn't your standard mountain biking event. This is something different. We're talking about stepping completely outside the box. From October 14–18, 2026, we're trading our usual gear for something entirely new. Imagine swapping bike pedals for saddle stirrups. Trading hotel check-ins for sleeping bags under a sky full of stars. And yes, we're talking about the kind of horsepower that comes from a legendary engine, not just your legs. ### The Core Concept: Shared Experiences Over Solo Rides The idea came from a simple question: what do we *really* want to do someday, but never quite make happen? Those 'maybe one day' dreams that always seem a little too crazy, expensive, or just plain far away. MISSION No. 01 is about turning those thoughts into action. It's five days in the wildest parts of the Italian Dolomites with a small, curated crew. The goal isn't to be the best at any one thing. It's about gaining access to experiences you'd never arrange on your own. ### No Expertise Required, Just an Open Mind Let's be clear: you don't need to be a pro. Never ridden a horse before? Perfect. Your first time camping under the stars? That's the whole point. You absolutely don't need to own a classic car. To us, real luxury isn't about owning the shiny object. It's about the access to truly live inside a new world, even just for a few days. It's about expanding your own skills and stories. - Travel across rugged mountain terrain on horseback. - Sleep outdoors in some of the most breathtaking scenery in the world. - Experience the thrill of driving legendary classic sports cars on remote alpine passes. We've always believed the best adventures are shared. So the principle here is simple: you bring your world. Others bring theirs. We all share the experience. Maybe you're an amazing cook. Maybe you have a skill or perspective the rest of us know nothing about. That's your ticket in. ### Is This For You? This is exclusive, yes. We're keeping the group small by design—just a handful of spots. But it's not impossible. It's an invitation. As one of our founders likes to say, sometimes all that stands between 'maybe one day' and 'I did it' is actually taking the first step. And if you can't make this one, don't worry. This is literally called MISSION No. 01 for a reason. We're already dreaming up what comes next—think Patagonia, California, Morocco. New places, new skills, entirely new worlds to explore, with and without bikes. The call to action is simple: stop making excuses. Finish your coffee and decide if you're ready to write a story you'll tell for years.