Never Ridden a Horse? This Dolomites Mission Might Change That

Jennifer Miller · 2026-09-22

### When Was the Last Time You Did Something for the First Time? Adventure doesn't start and end on a bike. Sometimes it starts on horseback, under the stars, or behind the wheel of a classic sports car. From October 14–18, 2026, a small crew is swapping bikes for horses, hotel rooms for nights under the stars, and eventually horsepower for horse power. The Dolomites. A few surprises. And quite a few things you've probably never done before. MISSION No. 01 – are you coming? ### What Exactly Is MISSION No. 01? MISSION No. 01 is a brand-new, still-secret project from ENDURO founder Robin Schmitt and DOWNTOWN. It's five days in the wildest parts of the Dolomites with a small crew and plenty of room to try something new. DOWNTOWN is always good for a surprise. They don't just want to test the best products and broaden their own horizons – they want to take you with them. Create access. Make things possible that you can only experience with DOWNTOWN. Never ridden a horse? Never spent a night outdoors in the wild? Never driven a classic Porsche or Ferrari over legendary mountain passes? Perfect. Then it's time. ### The Idea Behind the Mission The idea is simple: We all have things we want to do someday. Learn a new skill. Try something we know nothing about. Make a dream happen that seems a little too crazy, expensive, or far away. MISSION No. 01 turns a few of those "maybe one days" into "I did it." Finish your coffee – we're doing this. No more excuses. ### What to Expect in the Dolomites Five days. A small crew. Different characters and different worlds. A side of the Dolomites hardly anyone gets to see. And plenty of "I've never done this before" moments. You'll travel on horseback, sleep outdoors, and swap horsepower for horsepower along the way: classic Porsches and Ferraris, remote mountain passes, and a pretty special way to experience the Dolomites. You don't need to know how to ride a horse or be an outdoor pro. And you don't need to own a classic Porsche or Ferrari either. To them, luxury isn't about owning the best things. It's about having access to new worlds, truly experiencing them – and expanding your own skills along the way. ### The Principle: You Bring One World, Others Bring Theirs Maybe you know how to ride. Maybe you can still get a fire going at night in the rain. Maybe you own a classic Porsche or Ferrari. Maybe you're a damn good cook. Or maybe you bring a skill, perspective, or passion the rest of us know nothing about. The point is to share the experience. > "Sometimes, all that stands between 'maybe one day' and 'I did it' is an application." Exclusive? Yes. Impossible? No. October 14–18, 2026, in the wildest parts of the Dolomites. They only have a handful of spots in the crew. ### How to Join MISSION No. 01 Want in? Apply now for MISSION No. 01. [Apply here](#) (nofollow). ### Can't Make It? This Is Only the Beginning MISSION No. 01 isn't called No. 01 for nothing. The next missions and expeditions are already taking shape – Patagonia, California, Marrakesh. New places, new skills, new worlds. Sometimes it'll be about bikes. Other times cars, horses, specialty coffee, the outdoors, craft, or food. If you want to be among the first to hear about the next mission, come aboard. [Sign up for the separate newsletter here](#) (nofollow). They won't send you crap. Promise.