What Happens When You Swap Bikes for Horses in the Dolomites

Robert Wilson · 2026-09-22

When was the last time you did something for the first time? I mean really did it, without overthinking or talking yourself out of it. Adventure, it turns out, doesn't start and end on a bike. Sometimes it's about swapping your usual tools for something completely unexpected. From October 14-18, 2026, that's exactly what we're doing. We're leaving the familiar behind. Bikes for horses. Hotel rooms for nights under the stars. Modern horsepower for the classic kind. It's a small, tight-knit crew heading into the heart of the Dolomites with a few surprises tucked away. It's built for those "I've never done this before" moments. ### What This Mission Is Really About The idea is disarmingly simple. We all have that mental list, right? The skills we want to learn, the experiences that feel just out of reach—too crazy, too expensive, too far away. MISSION No. 01 is about turning a few of those "maybe one days" into a solid "I did it." It's the brainchild of Robin Schmitt, and it's more than just a trip; it's the launch of something new. ### The Experience, Unfiltered For five days, you'll be part of a small group exploring a side of the Italian Alps few ever see. The itinerary is designed to push your comfort zone in the best possible way. - Traveling on horseback through remote trails. - Sleeping outdoors under a vast sky. - Driving legendary classic cars like Porsches and Ferraris on winding mountain passes. It's a blend of rugged outdoor living and moments of pure, unexpected luxury. ### You Don't Need to Be a Pro Here's the crucial part, and I want you to hear it. You don't need to know how to ride a horse. You don't need to be an outdoor survival expert. And you certainly don't need to own a classic car. To us, real luxury isn't about owning the best things. It's about getting genuine access to new worlds and expanding your own skills along the way. We provide the access; you bring the willingness to try. ### The Philosophy of Shared Worlds This operates on a simple principle: you bring your world, and others bring theirs. We share the experience. Maybe you're a great cook. Maybe you have a knack for getting a fire going in the rain. Perhaps you have a deep knowledge of vintage cars or a perspective on the mountains we've never considered. Your unique skill or passion is your ticket in. It's about the collective experience, not just a checklist of activities. As one participant from a previous expedition put it: *"It wasn't about conquering the mountain; it was about discovering what I was capable of when the usual rules were gone."* ### Is This For You? Exclusive? Yes, by design. We're keeping the crew small to preserve the quality of the experience. Impossible? Absolutely not. The dates are October 14-18, 2026, in the wildest parts of the Dolomites. Spots are extremely limited. Sometimes, the only thing standing between "maybe one day" and "I did it" is the decision to apply. This is your chance to step into a week designed to redefine what's possible for you. ### This Is Just The Beginning MISSION No. 01 is called that for a reason. It's the first chapter. Future expeditions are already being planned for places like Patagonia, California, and Marrakesh. Each will focus on different themes—sometimes bikes, other times cars, craftsmanship, food, or the pure joy of the outdoors. If this kind of experiential depth calls to you, there will be more roads to explore.